PIN Merch is a company that carries merchandise from bands that are categorized as Metal or a sub-genre of Metal. It covers Progressive, Industrial, Nu-Metal, and everything in between giving it the name PIN. The company sells a variety of items such as: CDs, T-shirts, hats, posters, and tickets to shows. The target audience of the company is mid-teens to early and mid twenties that listen to some sort of Metal music. The company has an online store, but also physical stores located across the United States, which are its main focus. The store sells tickets to local shows without the added fees from purchasing online to attract customers.
Mission Statement: To create an environment in that fans of any metal genre feel comfortable, have a unique experience, and to keep metal alive.
Included here is the final stationery, and website design for the company along with the main phases in the process to achieve that outcome.