Riffwrath is an energy drink, targeted towards teen and young adult metal-core fans. The energy drinks come in four packs designed to look like amplifiers to relate them to the music scene, and stand out from other energy drinks on the shelf. They have original flavors, featuring names and a design related to music. Such as their flavor Plugged that is a pineapple blend and features a plug on the can. They also have a flavor called B.O.M.B standing for band of the month blend. This flavor is based off of a band that their consumers vote on to be featured for the month. These cans can act as a collectors item, and promote a band as well as the beverage. These energy drinks would be great for fans drink before a show or to take with to stay energized the whole set.