Outlast is a granola bar for teens and young adults. These granola bars engage their audience with survival questions on the back that connect to an online component where they can earn survival points towards coupons and attempt to get the most points and outlast their friends. There are currently two flavors; Stranded at Sea - Sea Salt Caramel and Lost in the Woods - Chocolate Drizzle. Each flavor has its own themed survival questions, and is a great way to get people eating a healthier snack while also engaging their mind. Grab one today and see if you have what it takes to survive.
Riffwrath is an energy drink, targeted towards teen and young adult metal-core fans. The energy drinks come in four packs designed to look like amplifiers to relate them to the music scene, and stand out from other energy drinks on the shelf. They have original flavors, featuring names and a design related to music. Such as their flavor Plugged that is a pineapple blend and features a plug on the can. They also have a flavor called B.O.M.B standing for band of the month blend. This flavor is based off of a band that their consumers vote on to be featured for the month. These cans can act as a collectors item, and promote a band as well as the beverage. These energy drinks would be great for fans drink before a show or to take with to stay energized the whole set.
PIN Merch is a company that carries merchandise from bands that are categorized as Metal or a sub-genre of Metal. It covers Progressive, Industrial, Nu-Metal, and everything in between giving it the name PIN. The company sells a variety of items such as: CDs, T-shirts, hats, posters, and tickets to shows. The target audience of the company is mid-teens to early and mid twenties that listen to some sort of Metal music. The company has an online store, but also physical stores located across the United States, which are its main focus. The store sells tickets to local shows without the added fees from purchasing online to attract customers.
Mission Statement: To create an environment in that fans of any metal genre feel comfortable, have a unique experience, and to keep metal alive.
Included here is the final stationery, and website design for the company along with the main phases in the process to achieve that outcome.
A children's book about a Cardinal who learns what he can do.
A redesign of the cover, index page, and two spreads of Alternative Press magazine. The magazine focuses on alternative rock music and targets fans of the genres that fit into that sphere as their audience. In my redesign I attempted to thin the audience to those who listen to the metal side of the spectrum. I recreated their logo to appear similar to a metal bands logo, and created a darker textured background to make the magazine feel heavier. My version also features larger images on spreads and overlapping text and image to add a more chaotic feel without necessarily sacraficing legibility.
A class project for a simple redesign of Landscape Workshop's logo.
Some illustration done for practice.